MixMarvel at Tokyo WebX: Web3 IP Publication Strategies

4 min readJul 27


MixMarvel, a leading blockchain gaming company, presented its Web3 IP publication strategies at the Tokyo WebX conference on July 25–26, 2023. MixMarvel co-founder Mary Ma shared the ways of using blockchain technology to create a new model for IP publication that is more decentralized and transparent.

Tokyo WebX is Asia’s leading Web3 conference, bringing together key players, startups, companies, investors, government officials, and media from Japan and abroad. The two-day event was hosted by CoinPost, Japan’s largest Web3 media. The conference also featured many workshops and panels, covering topics such as the future of Web3, DeFi, NFTs, metaverse, and blockchain gaming.

Inspired by Japanese IP Franchising

Japanese IP is prominent in the world’s highest-grossing media. Franchising with 10 out of the top 25 IPs and totaling a revenue of over $415 billion, Japan is truly a guru in building IP franchises. Worldwide Japanese IPs cover a wide range of categories, including merchandise, video games, manga trading cards, and others.

Inspired by Japan’s success in this field, MixMarvel presented its previously published phenomenal IPs like HyperSnakes, HyperDragons, and DeHero at its booth at Tokyo WebX.

MixMarvel is now led by industry leaders from Ubisoft, Shanda, and ByteDance, pioneering Web3 evolution with its current projects MixMarvel SDK, MixMarvel DAO Venture, Rangers Protocol, and MetaCene.

IP Success Factors

At the conference, MixMarvel co-founder and CMO Mary Ma further introduced MixMarvel’s core mission, which is to build a world-leading blockchain content-incubation platform.

According to Mary Ma, some of the key success factors of IP are rich cultural heritage and emphasis on craftsmanship, technological advancements, collaborative industry, ecosystem and stronger infrastructure, a dedicated fanbase, market demand, and cultural exports.

In MixMarvel’s vision, web3 publication requires a new paradigm, including a decentralized publishing platform, community-centric growth, and incentivized IP co-creation. MixMarvel has resources that empower its publication strategies. MixMarvel itself provides strategy and resources, while its incubated projects MixMarvel SDK provides SDK technology and multi-chain NFT, Metapace provides traffic generation, and Rangers Protocol provides a web3 engine as well as cross-chain and subchain solutions.

Presenting MetaCene

MixMarvel has also presented its latest published IP, the upcoming next-gen post-apocalyptic blockchain MMORPG, MetaCene.

During the event, attendees were also able to try out some of the key features of the upcoming game.

In its services for MetaCene, MixMarvel implements its innovative publication strategies by providing cross-industrial adaptability, traffic generation, DAO governance, CC0 and UGC, liquidity management, Asian community expansion, go-to-market strategies, asset co-creation, and backup by a vast amount of guilds.

As a must-attend event for anyone interested in the future of Web3, the Tokyo WebX conference provided MiMarvel with a unique opportunity to learn from leading experts in the field and network with like-minded individuals.

About MixMarvel

MixMarvel is the world’s leading blockchain content-incubation platform and creators community. By in-depth exploring the open world and integrating world-renowned IP with high-quality content, MixMarvel connects investors and mass users through asset distribution, content publication, DeFi tools, infrastructure, community co-creation, and other diversified scenarios in a new ecosystem of dapps. Its ecosystem comprises a broad portfolio of FT/NFT assets, including the MIX, RPG, and HEROES tokens; blockchain content including the GameFi application DeHero; and infrastructures including Rangers Protocol and MixMarvel SDK.

For more information, visit https://link3.to/mixmarvel.




Global game publishing platform powered by Blockchain https://www.mixmarvel.com